University of Sustainability
- Charlotte Fresenius
Private University
University of Sustainability
- Charlotte Fresenius
Private University
about
about
I joined the University of Sustainability in 2024 as their Marketing Lead, contributing to the establishment and growth of this newly founded private university in Vienna. Demonstrating my expertise in strategic marketing and branding, I led the university’s complete rebranding, launched a new website, and developed multi-channel marketing campaigns for academic programs and events. My role also expanded to include managing the work of four external agencies and overseeing all digital marketing activities, ensuring the university’s rapid rise as a competitive and sustainable educational brand.
I joined the University of Sustainability in 2024 as their Marketing Lead, contributing to the establishment and growth of this newly founded private university in Vienna. Demonstrating my expertise in strategic marketing and branding, I led the university’s complete rebranding, launched a new website, and developed multi-channel marketing campaigns for academic programs and events. My role also expanded to include managing the work of four external agencies and overseeing all digital marketing activities, ensuring the university’s rapid rise as a competitive and sustainable educational brand.
organic traffic growth
organic traffic growth
Increased website visits by 49%, growing from 50,819 in 2023 to 75,500
in 2024.SEO-optimized the new website for all academic programs’ pages.
Launched new digital advertising campaigns, enhancing visibility across Google, LinkedIn, TikTok, and Meta (Instagram and Facebook).
Grew LinkedIn and Instagram by 200% in terms of the follower numbers, boosted the video views significantly (from around 300 to around 2500 per Reel), created a new TikTok account.
Increased website visits by 49%, growing from 50,819 in 2023 to 75,500
in 2024.SEO-optimized the new website for all academic programs’ pages.
Launched new digital advertising campaigns, enhancing visibility across Google, LinkedIn, TikTok, and Meta (Instagram and Facebook).
Grew LinkedIn and Instagram by 200% in terms of the follower numbers, boosted the video views significantly (from around 300 to around 2500 per Reel), created a new TikTok account.
event organization
event organization
Created a new Open Day concept, organizing it at one of the most beautiful venues in the city centre of Vienna with >200 visitors.
Organized and built education fair stands to enhance brand recognition and visibility, enabling on-site activation campaigns that brought >200 qualified leads in one single day.
Created a new Open Day concept, organizing it at one of the most beautiful venues in the city centre of Vienna with >200 visitors.
Organized and built education fair stands to enhance brand recognition and visibility, enabling on-site activation campaigns that brought >200 qualified leads in one single day.
paid ads lead generation and applications
paid ads lead generation and applications
Boosted leads (brochure downloads) by 62%.
Grew candidate applications by 17%.
Lowered the cost per lead by 20% and the cost per user by 15%.
Implemented WhatsApp communication, optimized email marketing strategies, and hosted events like Open Days and fairs to drive applications.
Boosted leads (brochure downloads) by 62%.
Grew candidate applications by 17%.
Lowered the cost per lead by 20% and the cost per user by 15%.
Implemented WhatsApp communication, optimized email marketing strategies, and hosted events like Open Days and fairs to drive applications.
conversion optimization
conversion optimization
Improved lead nurturing with personalized and automatized communication (WhatsApp bot building, and a new email newsletter chain on HubSpot for all leads and applicants)
Organized non-converter and converter surveys to understand the lead quality better
Strengthened conversion messaging, increasing application quality.
Improved lead nurturing with personalized and automatized communication (WhatsApp bot building, and a new email newsletter chain on HubSpot for all leads and applicants)
Organized non-converter and converter surveys to understand the lead quality better
Strengthened conversion messaging, increasing application quality.